Metered is the GTM layer for open-source billing and infrastructure companies. We build the commercial motion — outbound, content, community, ABM — that turns great products into category leaders.
"I built Lago's entire enterprise customer base — Mistral, Groq, Together AI — without a sales team. Through open source, content, and community trust. That playbook shouldn't be locked in one company's head."
Anh-Tho Chuong — CEO, Metered & Co-founder, LagoOpen-source billing and infrastructure companies have figured out the hard part: building software that developers trust and prefer over legacy vendors. They have loyal communities, thousands of GitHub stars, and real enterprise customers.
What they haven't figured out is the commercial layer — the outbound motion, the content flywheel, the ABM strategy, the channel partnerships — the things that turn a beloved open-source project into the undisputed category leader.
Meanwhile, the addressable market has never been bigger. 85% of SaaS companies now use usage-based pricing. AI infrastructure companies need billing infrastructure for token costs, GPU compute, and API consumption. The category is forming right now.
Metered exists to fill that gap. We apply a systematic, proven GTM playbook — refined through building Lago's commercial motion from scratch — to the open-source billing and infrastructure companies that need it.
The companies that own the billing stack for AI and infrastructure companies will be the category leaders for the next decade. The window is open. The GTM motion is missing.
Usage-billing software market by 2032, 13.5% CAGR
Now use usage-based or hybrid pricing models
For SaaS companies with usage-based billing
Specialized GTM agencies for this category today
Account-based motion targeting the right enterprise buyers — AI companies, fintech platforms, scaling SaaS — with the right message. Not cold spam. Targeted, informed, helpful.
A content flywheel aligned to the buyer journey: technical guides that rank in SEO, case studies that convert, a newsletter that builds category authority over months, not quarters.
Developer community is an acquisition channel, not just support. We help clients build the advocates who bring the next wave of enterprise customers through open-source trust.
No fluff. No playbooks designed for Fortune 500. Built specifically for open-source devtool companies that need to own their billing category before the window closes.
Metered's founder built Lago's GTM entirely without a commercial team — using open source, content, and community trust to land Mistral AI, Groq, Together AI, and GitHub as customers. That same motion, formalized and systematized, is what we bring to every client in the category.
The difference between a product that has enterprise logos and a product that owns the category is the GTM layer in between. That's what we build.
Customers landed by Lago without a sales team
In the next three years, one open-source billing company will own the category. The difference between the winner and the rest is not the product — it's the GTM. That difference is what Metered makes.